1. High powered executives who don’t know how to unwind and slow their minds after a busy day.

2. A self-employed, self medicating creative type whose idea of de-stress involves a few too many cocktails and a very long sleep in the next morning.

3. An overworked, overtired mum who gets three hours sleep, on a good night.

4. Number crunchers who are slaves to their computers and live from deadline to deadline.

definition how will you feel benefits who's it for history influences proof it works

5. Thirty-something heavy socialiser who would like to wake up without a hangover for a change.

6. Actors/Musician/Model types who struggle for recognition in a tough industry. Those who are trying to launch a career, while working full time at Starbucks and performing in shows that don’t really interest them.